Nine people, deliberately. Everyone here builds, and everyone here talks to clients — because the shortest path between a business problem and a working system is a short one.
Leadership03
The founders review the architecture themselves. They are not a sales layer you meet once.
01
Hessam K. Rad
Founder & CEO
The question they always ask
“What happens to the business if we do nothing?”
Why it matters to you
It is the fastest way to find out whether a project is worth building at all — and we would rather tell you that in week one than in month six.
What they will tell you for free
Most AI projects die because nobody agreed what “working” meant before the build started.
Owns
Solution architecture, LLM and agent systems
Depth
Full-stack delivery, data platforms
Signature
BI modernisation, production agent systems
02
Mehrdad Azmin
Co-Founder & CTO
The question they always ask
“What does this look like at ten times the load, maintained by someone who is not us?”
Why it matters to you
It is the reason nothing we hand over falls over in year two.
What they will tell you for free
Most outages are decided at design time, not at 3am.
Owns
Data and AI engineering at scale, platform reliability
Depth
ML and analytics, MLOps
Signature
Large-scale system delivery, technical leadership
03
Neil Mayers
Chief Revenue Officer & Advisor
The question they always ask
“What would make you fire us in a year?”
Why it matters to you
Asking it up front surfaces the mismatch while walking away is still free for both of us.
What they will tell you for free
If an agency agrees with everything in the first call, you are buying a sales process, not a team.
Owns
Go-to-market, partnerships, client success
Depth
Talent strategy, business strategy
Signature
Partner ecosystem and enterprise playbooks
The team06
The people you work with day to day.
04
Mehdi Chamiani
Lead Software Engineer
The question they always ask
“Who is maintaining this after we leave?”
Why it matters to you
It decides how the code is structured, documented and handed over — not just whether it works on launch day.
What they will tell you for free
Clever code is a liability. Someone has to read it at 2am with an incident open.
Owns
Delivery, code standards
Depth
Full-stack engineering, React and Python, technical leadership
05
Aidin Azabdaftari
Product Lead
The question they always ask
“What are we deliberately not building?”
Why it matters to you
Scope is decided by what you say no to. Naming it early is what keeps a roadmap honest.
What they will tell you for free
A six-month plan with no cut list is a wish, not a roadmap.
Owns
Discovery, roadmap, scope
Depth
Product strategy, stakeholder alignment
06
Sara Disvsalar
Senior Project Engineer
The question they always ask
“What has to be true before this can ship?”
Why it matters to you
Dependencies, environments and sign-offs are what actually move a date. Naming them early is why our delivery estimates hold.
What they will tell you for free
A blocked task nobody has said out loud is the most expensive thing on a project.
A dashboard that is confidently incorrect does more damage than one that visibly fails.
What they will tell you for free
Test the data, not just the application. Reporting bugs are almost always silent.
Owns
Test strategy, data correctness
Depth
QA automation, visual regression, release gates
08
Mohammad Ghavidast
Senior UI/UX Designer
The question they always ask
“What is the one thing this screen is for?”
Why it matters to you
Interfaces get crowded by agreement — everyone adds the thing they care about. Deciding what a screen is for is what keeps it usable once the real data arrives.
What they will tell you for free
If a dashboard needs a legend to be read, the problem is the chart, not the reader.
Owns
Interface design, design systems
Depth
Product and UX design, prototyping, accessibility
09
Mohammad Reza Akbarnia
Staff DevOps Engineer
The question they always ask
“How do we roll this back at 5pm on a Friday?”
Why it matters to you
If a release cannot be undone in minutes, every deploy becomes a negotiation. Designing the way back first is what lets a team ship often without fear.
What they will tell you for free
If deploying is scary, deploy more often. The pain is in the batch size, not the button.
Owns
Infrastructure, CI/CD, platform reliability
Depth
Cloud and Kubernetes, infrastructure as code, observability
Advisory01
Brought in when a problem deserves a second expert opinion.
10
Silas Toms
Advisory Board
The question they always ask
“Does this actually need a map?”
Why it matters to you
Spatial interfaces are expensive to build and easy to get wrong. Sometimes the honest answer is a table.
What they will tell you for free
If your users are searching rather than exploring, you want a filter, not a map.
Owns
Geospatial advisory
Depth
Spatial data engineering, Python and GIS, PostGIS
Work with us
Want to put this team on your problem?
Tell us what you are trying to build or fix. We will tell you who from this page would be on it, and what we would do in the first two weeks.
